Market/Vertical: Political Campaign
Technologies: Display, Search Retargeting, Zero-Party
Problem
Client needed intensely targeted promotion among undecided and favorable active voters. Artwork needed to be created in a spread of size variations for programmatic display from a few available components in a shorter timeframe than agency could produce. Tight race with no guarantee of victory, no room for wasted funding and no margin for delay or error.
Process
Client worked with PERX Marketing creative manager to rapidly build optimized banner art in all sizes and formats needed in a single round of proofing. Sales executives dug deep into target behaviors and identifiers across over a dozen filter metrics. Multi-platform deployment dialing in on highest-likelihood audiences as a subset of PERX Marketing-curated audience groups.
Customer: "PERX Marketing helped re-elect Susan Wild and Matt Cartwright in two tough rural Pennsylvania districts. (They) carefully targeted our campaign to fit our limited budget. Our sales exec was also enthusiastic, responsive and flexible as our priorities changed – a true partner who made the most of our hard-earned ad fund. Couldn’t recommend Perx more highly."
Performance
The election campaign helped to successfully re-elect the candidates in a close race, and not only spent less on ad design but also turned the ads arouond more quickly than internal resources or other creative designers had, reducing stress and permitting the election team to focus on outcomes rather than artwork issues.
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- Display
- Search
- Zero-Party
Market/Vertical: National Retail Pharmacy
Technologies: Digital, Call Center
Problem
Client needed significant improvement in booking vaccination clinics directly with large & medium-sized employers. Calling small companies one at a time was neither scalable to deploy nor desirable for reaching consumers at scale.
Process
Client leveraged PERX Marketing digital tools along with our call center
capabilities and proprietary network of business contacts to reach HR Managers
nationwide and book on-site vaccination clinics for their
employees.
Customer: "PERX Marketing tapped into our business network nationwide and created a custom program combining digital and call center activity opting HR managers into on-site vaccination clinics scheduling & voucher programs."
Performance
Over the course of the 2 month program, the client opted more than 1.1 million employees into their program by confirming appointments with over 4,000 large and midrange employers, making this year’s program the top performing channel for our client’s workplace vaccination program.
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- digital
- Call center
Market/Vertical: National Bank
Technologies: Zero Party, Programmatic Display
Problem
Client had several partnerships with large employers that had not gained sufficient traction when relying on internal partnership resources.
Process
Client has many strategic partnerships with Fortune 500 clients and teamed up with PDP to use our 1st Party employee data to boost their overall partnership results.
PDP initially developed a pilot program that reached 6 large, nationwide employee bases with targeted loan offers through the employee’s company. The program was designed to supply added reach, frequency and conversions to support the overall partnership program. Programmatic display driven by customer 1st party data were used for this campaign.
Performance
Client characterized the results as “off the charts successful” . Client extended their original 3 month campaign for an additional 3-month period and expanded the client list to over a dozen large employers. Tracking pixels were implemented for further disambiguation of results, and identified a 265% increase in closed loans as a direct result of the program.
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- zero party
- Programmatic
Client: McAlister’s Deli
Category: Restaurants
Goal: Increase Online Orders
Audience: Online ordering, casual dinners, families
Stats:
The campaign was focused in driving online orders through their famous “Beef Up your next order” campaign.
Open Rate: 15.08%
CTR: 9.63%
Return on Ad Spend (ROAS): 25x, with $10k - $21k in campaign tracked online sales on average per targeted location.
Client Feedback
"PERX customer service is second to none. They provide us with pre-sales counts tool and a simple insertion order system, providing campaign reporting at our fingertips. Their account managers are industry experts and success partners, available when we need them. I love working with this team."
– Crystal Brandon, Sr. Field Marketing Manager, McAlister’s Corporate
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- zero party
- Programmatic
Client: Regional Furniture Retailer
Market/Vertical: Home furniture and bedding
Technologies: Targeted Email
Goal: Increase sales for multiple furniture store locations
Audience: Women 35+, HHI 50,000+, Home goods, Furniture
Problem
Client needed significant improvement in booking vaccination clinics directly with large & medium-sized employers. Calling small companies one at a time was neither scalable to deploy nor desirable for reaching consumers at scale.
Stats:
Campaigns ranging from Grand openings, to 4th July or Memorial Day sales to regular monthly offers.
Open Rates: Average from 15.00% - 17.00%
Click Through Rate: (CTR) as high as 16%
Client lookalike models: Typically add 30-50 additional sales per location, totaling over $600,000 in added revenue per campaign.
Client Feedback
"This email program hands down, is one of our best decisions. Their targeted email product is fantastic, with a 15% open rate, over 280 million email addresses in-network with more than a Billion behavioral activity data files. Generated upwards of 40x ROI on this buy."
–Isaak Knorr, CMO, Gladhill
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- digital
- targeted email