We help you identify, attract, and convert your ideal prospects into paying customers.

Technology Stack

PERX Marketing brings a full kit of digital tools and hybrid tactics to demonstrate your relevance to consumers who match your positioning, patterns and personas. From highly targeted local elections to national-scale immunization campaigns, PerxMedia gives you fresh methods to reach your best audience at scale.

Programmatic Display

The backbone of online advertising, Programmatic relies on AI interactions to place the best targeted offer in a given programmatic space within milliseconds of a page request. Success - and pricing - depend on applying the proper heuristics to select target audiences, and for retargeting and lookalike modeling.

  • Incomplete or inaccurate targeting policies increase cost and dilute success by landing in front of uninterested viewers. PERX Marketing maintains daily campaign activity reviews, and is not a set-it-and-forget-it partner.

  • PERX Marketing has deep chops and long-term relationships with providers of underlying ad technology. We can place effective ads in front of interested audiences at the lowest commodity prices, as either your standalone buy or one of several effective tactics in your larger campaign.

Email + physical

Targeted email will capture attention and convert consumers to customers.

  • We follow strict best practices, verification processes and list cleanliness to ensure you pass all of the email tests with flying colors.

  • Email is traditionally inexpensive but also ineffective without a highly targeted and current list, reaching the correct prospects using their accurate email addresses. Our email network reaches over 115 million US consumers and is 100% opt-in.

  • 115mm is a nice number, but you don’t want to reach all of them! We put as much time into subset targeting, subject lines and list management as we do the message itself – if it goes to people who don’t care, or the subject line doesn’t prompt a click, the best message alone will never drive a single conversion or activation.

Video CTV/OTT

Video killed the radio star? Maybe, and it’s killing the print and static digital star right now as well. Even if you’re not watching short form video, OTT and streaming ads, we bet your target audience is...

  • 80% of users recall video ads they’ve seen in the previous 30 days, blowing away recall rates for other media.

  • Put your promotion in motion to reach new audiences, increase brand awareness and lead customers to buy.

  • Your customer consumes a lot of content daily. Use engaging video and smart targeting for your content to stay top of mind with your ideal customers in early stages of their buyers journey, placed through PERX Marketing.

Zero Party Data

Spend Smart & Outperform Your Competition. Zero party data is placement targeting based on behavior and data inside apps and membership spaces rather than blasting out to the entire public internet.

  • IP targeting matches mobile advertising IDs (MAIDs) to a physical address through their IP address. This allows for precise audience identification and supplies extreme precision while also allowing you to bypass all the cookie-based fraud.

  • Serve ads directly to targeted household or work devices, and use our Venue Replay for cookieless remarketing from a mapped location. You can Identify and engage with potential customers seen at high-value locations and follow them elsewhere with additional targeted messaging.

  • We capture mobile advertising IDs (MAIDs), using GeoFramingTM technology, seen in your locations, your competitors’ locations, or other points of interest. Turn prospects into customers by analyzing walking and drive behavior in real time, or look back 6+ months.

Call Center

One of PERX Marketing’s superpowers is a full suite of physical as well as digital strategies to reach and retarget audiences that may initially be captured digitally.

  • Call centers are effective for more complex opt-ins, for reaching an audience with gatekeeper approval, or for human-to-human interactions.

  • All our call centers are US-based + US-staffed, and can be priced by project or hourly.

SEO/SEM

Get found online with an optimized website with a robust Search Engine Optimization (SEO) strategy for search engine results. Reach a more qualified audience by targeting search terms that matter most to your business.

  • Proper SEO management helps your website show up on search engine results pages (SERP) for searches relevant to your business and your offerings.

  • SEO determines the top non-paid search results on Google and other popular search engines.

  • • Search engine marketing (SEM) allows you to pay a bid price to run ads on top search engines like Google or Bing that appear when your keywords are used and your ad wins the bid for that spot.

Content Marketing

Content that makes a lasting impression. Branded content marketing is informational content created and sponsored by a brand and placed on a third-party site. Branded content can take many forms, including articles, infographics, quizzes, videos, and more. Native content appears without the brand connection, and may be content created for publication on a given site. Content marketing lets you

  • dive deep into topics that matter for your solutions

  • generate greater credibility for your brand by association

  • builds on SEO by adding authentic keyword associations to your site content.

Social Media

Your customers are on social media every day. Engage with them there. Reach new customers.

  • Run effective multi-channel ad campaigns across Google, Facebook, Instagram and more.

  • We can help with how, when and where to place your ads, then adjust based on what’s driving results.

  • We can jointly develop content to increase consumer awareness, subscriptions and signups via social channels.

Workplace

Drive conversions and Awareness: Reaching an audience of consumers interested in fintech, consumables, insurance, restaurants, retail and other verticals, PERX Marketing offers a unique placement directly on print and digital payroll documents. You may want to expand your visibility as an employee benefit, or grab lunch business for your restaurants from all the people working within a couple of miles. Many different pursuit and retention goals can be reached using this exclusive placement channel on payroll and year-end tax presentment.


Take Advantage of our Partnerships and the Power of Print: Simple and powerful, with lots of options for scale. PERX Marketing makes it easy to add on millions of tax forms and live payroll checks that are guaranteed to be opened and viewed, because we’ve been the market leader in workplace marketing since 2004. Our curated network of employers and payroll distributors want great offers from name brands, and they show it with high redemption rates and a long tail that can last for months after your campaign end date.


Multiple formats, anytime: No matter who you are trying to reach, PERX Marketing can get you placed on the right media to reach your most desirable audience consistently, effectively, and at a rate that preserves your Cost of Acquisition (CAQ) and Return on Ad Spend (ROAS) targets.

Programmatic Display

The backbone of online advertising, Programmatic relies on AI interactions to place the best targeted offer in a given programmatic space within milliseconds of a page request. Success - and pricing - depend on applying the proper heuristics to select target audiences, and for retargeting and lookalike modeling.

  • Incomplete or inaccurate targeting policies increase cost and dilute success by landing in front of uninterested viewers. PERX Marketing maintains daily campaign activity reviews, and is not a set-it-and-forget-it partner.

  • PERX Marketing has deep chops and long-term relationships with providers of underlying ad technology. We can place effective ads in front of interested audiences at the lowest commodity prices, as either your standalone buy or one of several effective tactics in your larger campaign.

Email + physical

Targeted email will capture attention and convert consumers to customers.

  • We follow strict best practices, verification processes and list cleanliness to ensure you pass all of the email tests with flying colors.

  • Email is traditionally inexpensive but also ineffective without a highly targeted and current list, reaching the correct prospects using their accurate email addresses. Our email network reaches over 115 million US consumers and is 100% opt-in.

  • 115mm is a nice number, but you don’t want to reach all of them! We put as much time into subset targeting, subject lines and list management as we do the message itself – if it goes to people who don’t care, or the subject line doesn’t prompt a click, the best message alone will never drive a single conversion or activation.

Video CTV/OTT

Video killed the radio star? Maybe, and it’s killing the print and static digital star right now as well. Even if you’re not watching short form video, OTT and streaming ads, we bet your target audience is...

  • 80% of users recall video ads they’ve seen in the previous 30 days, blowing away recall rates for other media.

  • Put your promotion in motion to reach new audiences, increase brand awareness and lead customers to buy.

  • Your customer consumes a lot of content daily. Use engaging video and smart targeting for your content to stay top of mind with your ideal customers in early stages of their buyers journey, placed through PERX Marketing.

Zero Party Data

Spend Smart & Outperform Your Competition. Zero party data is placement targeting based on behavior and data inside apps and membership spaces rather than blasting out to the entire public internet.

  • IP targeting matches mobile advertising IDs (MAIDs) to a physical address through their IP address. This allows for precise audience identification and supplies extreme precision while also allowing you to bypass all the cookie-based fraud.

  • Serve ads directly to targeted household or work devices, and use our Venue Replay for cookieless remarketing from a mapped location. You can Identify and engage with potential customers seen at high-value locations and follow them elsewhere with additional targeted messaging.

  • We capture mobile advertising IDs (MAIDs), using GeoFramingTM technology, seen in your locations, your competitors’ locations, or other points of interest. Turn prospects into customers by analyzing walking and drive behavior in real time, or look back 6+ months.

Call Center

One of PERX Marketing’s superpowers is a full suite of physical as well as digital strategies to reach and retarget audiences that may initially be captured digitally.

  • Call centers are effective for more complex opt-ins, for reaching an audience with gatekeeper approval, or for human-to-human interactions.

  • All our call centers are US-based + US-staffed, and can be priced by project or hourly.

SEO/SEM

Get found online with an optimized website with a robust Search Engine Optimization (SEO) strategy for search engine results. Reach a more qualified audience by targeting search terms that matter most to your business.

  • Proper SEO management helps your website show up on search engine results pages (SERP) for searches relevant to your business and your offerings.

  • SEO determines the top non-paid search results on Google and other popular search engines.

  • • Search engine marketing (SEM) allows you to pay a bid price to run ads on top search engines like Google or Bing that appear when your keywords are used and your ad wins the bid for that spot.

Content Marketing

Content that makes a lasting impression. Branded content marketing is informational content created and sponsored by a brand and placed on a third-party site. Branded content can take many forms, including articles, infographics, quizzes, videos, and more. Native content appears without the brand connection, and may be content created for publication on a given site. Content marketing lets you

  • dive deep into topics that matter for your solutions

  • generate greater credibility for your brand by association

  • builds on SEO by adding authentic keyword associations to your site content.

Social Media

Your customers are on social media every day. Engage with them there. Reach new customers.

  • Run effective multi-channel ad campaigns across Google, Facebook, Instagram and more.

  • We can help with how, when and where to place your ads, then adjust based on what’s driving results.

  • We can jointly develop content to increase consumer awareness, subscriptions and signups via social channels.

Workplace

Drive conversions and Awareness: Reaching an audience of consumers interested in fintech, consumables, insurance, restaurants, retail and other verticals, PERX Marketing offers a unique placement directly on print and digital payroll documents. You may want to expand your visibility as an employee benefit, or grab lunch business for your restaurants from all the people working within a couple of miles. Many different pursuit and retention goals can be reached using this exclusive placement channel on payroll and year-end tax presentment.


Take Advantage of our Partnerships and the Power of Print: Simple and powerful, with lots of options for scale. PERX Marketing makes it easy to add on millions of tax forms and live payroll checks that are guaranteed to be opened and viewed, because we’ve been the market leader in workplace marketing since 2004. Our curated network of employers and payroll distributors want great offers from name brands, and they show it with high redemption rates and a long tail that can last for months after your campaign end date.


Multiple formats, anytime: No matter who you are trying to reach, PERX Marketing can get you placed on the right media to reach your most desirable audience consistently, effectively, and at a rate that preserves your Cost of Acquisition (CAQ) and Return on Ad Spend (ROAS) targets.

PERX Marketing delivers thousands of new customers during our most critical financial period every year, where other campaigns are inconsistent or hard to attribute. Most of this new business is delivered at less than half our target cost of acquisition. PERX Marketing has been critical to my success with our flagship products, and makes my life easier.

David W, Senior PMM
Financial Services Vertical

The campaign outperformed our direct mail channel, and added significant lift to our lunch business in markets that were underperforming before. With so much competition for lunch, putting our offers directly on the phones of ideal prospects at lunchtime who worked within a couple minutes of our restaurants made all the difference.

Judy K, District Marketing Director
Restaurant/QSR Vertical

PERX Marketing is an absolutely obvious choice for us, as they can target precisely the people we want to reach and engage. They give us qualified views to deliver a spike of activity and an impressive longtail after the campaign ends. We like the consultative approach that considers our specific Objectives and KPIs, and builds the campaign media mix just for us.

Adrian B, Director of Product Marketing
Travel Services Vertical

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